Peak electricity demand and social practice theories: Reframing the role of change agents in the energy sector

Demand managers currently draw on a limited range of psychology and economic theories in order to shift and shed peak electricity demand. These theories place individual consumers and their attitudes, behaviours and choices at the centre of the problem. This paper reframes the issue of peak electricity demand using theories of social practices, contending that the 'problem' is one of transforming, technologically-mediated social practices. It reflects on how this body of theory repositions and refocuses the roles and practices of professions charged with the responsibility and agency for affecting and managing energy demand. The paper identifies three areas where demand managers could refocus their attention: (i) enabling co-management relationships with consumers; (ii) working beyond their siloed roles with a broader range of human and non-human actors; and (iii) promoting new practice 'needs' and expectations. It concludes by critically reflecting on the limited agency attributed to 'change agents' such as demand managers in dominant understandings of change. Instead, the paper proposes the need to identify and establish a new group of change agents who are actively but often unwittingly involved in reconfiguring the elements of problematic peaky practice

Air-conditioning Australian households: The impact of dynamic peak pricing

International mandates for smart metering are enabling variable and real-time pricing regimes such as dynamic peak pricing(DPP), which charges 10-40 times the off-peak rate for electricity during short periods. This regime aims to reduce peak electricity demand (predominantly due to increase in residential air-conditioning usage)and curb greenhouse gas emissions. Although trials indicate that DPP can achieve significant demand reductions, particularly in summer, little is known about how or why households change their cooling practices in response to this strategy. This paper discusses the outcomes of a small qualitative study assessing the impact of a DPP trial on household cooling practices in the Australian state of New South Wales. The study challenges common assumptions about the necessity of air-conditioning and impact of price signals. It finds that DPP engages households as co-managers of their cooling practices through a series of notification signals (SMS, phone, in-home display, email, etc.). Further, by linking the price signal to air-conditioning, some householders consider this practice discretionary for short periods of time. The paper concludes by warning that policy makers and utilities may serve to legitimise air-conditioning usage and/or negate demand reductions by failing to acknowledge the non-rational dynamics of DPP and household cooling practices

Materialising energy and water resources in everyday practices: Insights for securing supply systems

Policies to secure energy and water supplies from the impacts of climate change are currently being developed or are in place in many developed nations. Little is known about how these policies of security, and the systems of resource provision they prioritise, affect householders' capacity to adapt to climate change. To better understand the connections between resource provision and consumption, this paper explores the notion that different 'energies' and 'waters' can be conceptualised as material elements of social practices, which shape the way practices are performed. We draw on a study of Australian migrants and their experiences with different resource provision systems in multiple countries, time periods and contexts across three generations. We discuss the differing characteristics of energy and water provision across three broad resource 'eras', and the way resources enable or reduce resourcefulness, adaptive capacity and resilience. We find that policy makers may inadvertently reduce householders' capacity to respond and adapt to climate change impacts by prioritising the resource characteristics of immateriality, abundance and homogeneity. We conclude that policy which prioritises the resource characteristics of materiality, diversity and scarcity is an important, underutilised and currently unacknowledged source of adaptive capacity

Air-conditioning and antibiotics: Demand management insights from problematic health and household cooling practices

Air-conditioners and antibiotics are two technologies that have both been traditionally framed around individual health and comfort needs, despite aspects of their use contributing to social health problems. The imprudent use of antibiotics is threatening the capacity of the healthcare system internationally. Similarly, in Australia the increasing reliance on air-conditioning to maintain thermal comfort is contributing to rising peak demand and electricity prices, and is placing an inequitable health and financial burden on vulnerable heat-stressed households. This paper analyses policy responses to these problems through the lens of social practice theory. In the health sector, campaigns are attempting to emphasise the social health implications of antibiotic use. In considering this approach in relation to the problem of air-conditioned cooling and how to change the ways in which people keep cool during peak times, our analysis draws on interviews with 80 Australian households. We find that the problem of peak electricity demand may be reduced through attention to the social health implications of air-conditioned cooling on very hot days. We conclude that social practice theory offers a fruitful analytical route for identifying new avenues for research and informing policy responses to emerging health and environmental problems

'Going green'?: The limitations of behaviour change programmes as a policy response to escalating resource consumption

This paper contributes to a growing body of literature highlighting the limitations of behaviour change and the emergence of a social practice approach to reframe responses to escalating resource consumption. Drawing insights from interviews with Australian households and workshops with behaviour change practitioners, we demonstrate how the 'Going Green' discourse, which focuses on targeting individuals to participate in 'easy' sustainability actions, overlooks the majority of consumption implicated in everyday practices. This leaves unchallenged the complex ways in which our lives are becoming more resource intensive. We argue for an ontological framing of social change underpinned by theories of social practice. Rather than considering policies, regulations and infrastructures involving urban form, housing, transport and infrastructure provision as 'external factors' separate from behaviour, practice theories accord them integral status in the constitution of social order and change. This represents a more challenging agenda for practitioners and governments in shifting and transforming everyday life

Bridging the divide between resource management and everyday life: smart metering, comfort and cleanliness

Smart metering residential demand management programs, such as consumption feedback, variable pricing regimes and the remote control of appliances, are being used to respond to the resource management problems of peak electricity demand, climate change and water shortages. Like other demand management programs, these strategies fail to account for (and respond to) the reasons why people consume resources in their homes, namely to carry out everyday practices such as bathing, laundering, heating and cooling. In particular, comfort and cleanliness practices together constitute most of Australia's potable water consumption in urban centres, and represent most of household energy consumption. In addition, new household cooling practices involving air-conditioning appliances are the major contributor to the nation's rising peak electricity demand, which overloads the electricity syst em on hot days, costing consumers millions of dollars each year. The oversight of comfort and cleanliness practices in smart metering demand management programs is concerning because these practices are continuing to shift and change, often in more resource-consuming directions, potentially negating the resource savings achieved through demand management programs. This thesis aims to bridge the problematic divide between the policies and strategies of demand managers, and the day-to-day practices which constitute everyday life. Using the empirical 'hook' of smart metering demand management programs and the everyday practices of comfort and cleanliness, this thesis develops a practice-based conceptual framework to study, understand and analyse these practices and the ways in which smart metering demand management programs reconfigure or further entrench them. A series of qualitative methods were employed in studying 65 households across four research groups, focusing specifically on the household practices of heating, cooling, bathing, laundering, toilet flushing and house cleaning. In addition, 27 interviews were conducted with smart metering industry stakeholders involved or implicated in delivering demand management strategies. Together, these lines of inquiry are used to analyse householders' existing and changing comfort and cleanliness practices, the role of several smart metering demand management strategies in reconfiguring these practices, and potential avenues and opportunities for further practice change in less resource-intensive directions. In particular, this thesis highlights the inherent contradictions and problems in accounting for everyday practices within the dominant demand management paradigm, and offers an alternative paradigm termed the co-management of everyday practices. The thesis concludes by briefly identifying the ways in which smart metering could potentially constrain or catalyse a transition towards this new paradigm

The great Australian nightmare? The problem of escalating housing aspirations and expectations and adaptation to climate change

The dominant trend in Australian cities towards large, detached, energy intensive dwellings in poorly serviced, low-density, urban fringe locations, leaves governments, households and communities more vulnerable to the impacts of climate change and does little to aid mitigation. Given the multiple and competing objectives of the stakeholders involved, reducing domestic energy consumption is more complex than attempting to change what Shove (2010) refers to as the ABC ('attitudes, behaviours and choices') of individual householders. What is needed is a better understanding of the dynamic and integrated processes resulting in escalating expectations and aspirations for Australian housing. Along this vein, we suggest the 'great Australian dream' is actually becoming a great Australian nightmare. In our critique we investigate what is meant by a 'normal' home and how aspirations and expectations for housing have changed over time. Drawing on theories of social practice we look at what goes on inside homes to explore how everyday practices and the design of houses are mutually constitutive. In our analysis we find that seemingly common-place aspirations for housing are the result of changing practices, such as cooking, eating and entertaining, which are resulting in escalating trajectories of consumption. We conclude by suggesting how policy attention could be refocused on transforming the relationship between house design and everyday practice to address climate change

Healthy engagement: Evaluating models of providers and users for cities of the future

There is growing recognition within the water industry that new relationships are required that go beyond the provision of safe and healthy drinking water. Drawing on three studies of Australian water providers and users, as well as existing water research concerning 'hydrosocial contracts' and 'transition models', this study analyses the power relations, behavioural assumptions and impacts on water conservation emerging from different relationships. The paper discusses three types of relationship models: historical, rationalistic and integrated, focussing in particular on their roles in addressing or hindering the industry's transition towards 'cities of the future'. The paper calls for greater emphasis on the relationships embedded into water systems and management structures, and highlights a need for further HASS sector knowledge to understand the social and cultural dynamics within existing relationship models

Persuading consumers to reduce their consumption of electricity in the home

Previous work has identified that providing real time feedback or interventions to consumers can persuade consumers to change behaviour and reduce domestic electricity consumption. However, little work has investigated what exactly those feedback mechanisms should be. Most past work is based on an in-home display unit, possibly complemented by lower tariffs and delayed use of non-essential home appliances such as washing machines. In this paper we focus on four methods for real time feedback on domestic energy use, developed to gauge the impact on energy consumption in homes. Their feasibility had been tested using an experimental setup of 24 households collecting minute-by-minute electricity consumption data readings over a period of 18 months. Initial results are mixed, and point to the difficulties of sustaining a reduction in energy consumption, i.e. persuading consumers to change their behaviour. Some of the methods we used exploit small group social dynamics whereby people want to conform to social norms within groups they identify with. It may be that a variety of feedback mechanisms and interventions are needed in order to sustain user interest

The unsustainability of academic aeromobility in Australian universities

This article analyzes how certain forms of unsustainable hypermobility - primarily air travel - are embedded in the institutional orientations of Australian universities, and hence, into the professional practices of academics in the country. Academic air travel is commonly recognized as a key component of a scholar's ability to cultivate and maintain international collaborations, achieve high-impact journal publications and win large research grants. Despite the environmental sustainability implications that regular international and domestic air travel entails, a normative system of 'academic aeromobility' has developed. We discuss the results of a qualitative textual analysis of Australian university-sustainability policies as well as research and internationalization strategies. We find that the ambitions of academic institutions to reduce carbon emissions from air travel are discordant with broader policies and strategic orientations around international mobility. These findings foreground the paradoxical relationship between many university-sustainability policies and the sector's broader strategic aims of internationalization and mobility of staff and students, suggesting the limits to piecemeal approaches to organizational policy and practices pertaining to sustainability. We conclude by discussing the role of technology and 'slow scholarship' as a means to reduce academic aeromobility